STICKMAN
BATTLE
Stickman Battle was one of the weirdest — and most formative — projects I’ve ever worked on. It was also how I first broke into social media. At the time, I noticed a growing trend of creators committing to daily video challenges, such as “posting every day until I hit 10,000 followers.” I wanted to do something similar, but with a twist that felt genuinely original. So I came up with the idea of drawing a stickman battle every single day, adding one new character for every follower I gained.
These battles were something I used to draw as a kid, so the concept felt naturally nostalgic. I believed this would resonate with viewers emotionally, while still fitting into the fast-paced, daily-content format. The result was a series that blended consistency, storytelling, and interactivity—turning a simple drawing idea into an evolving narrative that people could follow, influence, and grow with.
Content
Strategy
1.
The core hook was: “Adding a stickman to my stickman battle for every follower I get.” At the start of each video, I restated this premise so viewers immediately understood what was going to happen and why it mattered.
The middle of each video focused on building anticipation. As I continued the battle, I slowly zoomed out, giving viewers something to wait for—the full reveal of the growing scene—which boosted retention.
At the end of each video, I used two clear prompts: “Comment what you want to see next,” to increase engagement and make the audience feel involved, and “Follow along to build the army,” as a strong, recurring call to action.
This structure was designed to maximize clarity, retention, and interaction—turning passive viewers into active participants.
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