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SOCKS

WITH SOUL

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Adobe Express - file.png
Adobe Express - file.png
Adobe Express - file.png

DEVELOPMENT

Socks with Soul is a commissioned campaign created in collaboration with the Mind charity, aimed at blending bold design with meaningful impact. The project focused on designing a collection of funky, patterned socks featuring inspirational quotes that promote positivity, self-expression, and mental health awareness. 

My brief was to bring this vision to life through thoughtful, expressive designs that not only stand out visually but also carry a deeper message - encouraging conversation, connection, and comfort through everyday fashion.

BRIEF

During my initial sketches, I quickly realised that this was an interesting challenge, as the designs needed to be sent to a manufacturer in a simplified, production-ready format. This meant I was limited in the number of colours I could use, and the patterns had to be repetitive enough to be scaled up accurately. Creating a design that felt continuous and visually engaging without becoming overwhelming proved difficult. Taking inspiration from sock brands such as Oddballs, I explored a range of bold and playful styles. Out of all my sketches, three designs were selected by the client, at which point I developed detailed mock-ups to be sent to the manufacturer

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