Jägermeister
Brief
To change and reuse text themes, go to Site Styles.Design a Jägermeister tap for a Nottingham university promotion that represents student living. The design should feel relatable and authentic to students, reflecting everyday student life and socialising. Keep it simple, bold, and true to the Jägermeister brand, without feeling overly polished or corporate.
Concept
My concept was to create a tap design made up of overlapping, chaotic cartoons that represent different parts of university life. Each element symbolises a familiar student experience, such as a rugby ball for societies or leaky pipes for bad landlords. The cluttered, layered layout reflects how busy and overwhelming student life can feel, while the almost graffiti-like style keeps it expressive, playful, and true to student culture.
