When I joined Jomo, their content strategy heavily relied on trend-based formats, using popular audio and short captions. I analyzed the performance of this initial approach over two and a half months and found that it wasn’t resonating deeply with the audience. After evaluating competitors like Opal, I shifted Jomo’s strategy toward more educational and relatable content, focusing on everyday habits and their impact on our brains. This new approach not only increased engagement but also positioned Jomo as a valuable tool for digital wellbeing.